Work Reach · advanced calculator

EDDM route calculator

Quick plan

Enter the employer address and a total budget for a three-mailing campaign, the minimum. Routes are selected for optimal commute time: all fully within a 20-minute drive, most within about 15 minutes, starting with the route closest to the site. A larger budget reaches more households.

Area: within a 20-minute drive. This is Work Reach's standing rule, not an input.

Assumptions

  • Within a 20-minute drive.
  • Residential addresses only.
  • Only routes fully inside the drive area (at least 99.5% of the route line) with most of the route (at least 60%) within a 15-minute drive.
  • The route closest to the site comes first, so the nearest homes are always included. The rest are added by share within 15 minutes, then by distance.
  • Printing: $0.20 per piece on the pieces plus a 3% print overage. Planning rate, not a vendor quote.
  • Postage: $0.26 per piece, USPS EDDM Retail (verified).
  • A campaign is at least three mailings, every three weeks (weeks 1, 4 and 7). The budget you enter covers the three-mailing minimum. For the most impact, we recommend eight mailings (through week 22). A year-round plan is 18 mailings (through week 52).
  • Work Reach fee: $750 per campaign, includes one card design; $250 per extra card design. Decided. Charged once per campaign, not per mailing. The quick plan uses one card design.
  • Card processing (2.9% + 30¢) is grossed up into the total. Sales tax is not included; the tax classification is unconfirmed.
  • Route and address counts come from U.S. Postal Service data.
  • Every mailbox on the selected routes.